The export of ceramic tableware is facing intense international competition. To succeed in this competitive environment, ceramic tableware manufacturers must respond actively. Other countries' ceramic products are also competing for market share. For example, some European countries have a long history of ceramic production and their products are competitive in quality and design. To cope with this competition, Chinese ceramic tableware manufacturers should first improve product quality. Every step from raw material selection to manufacturing process should be strictly controlled, especially the control of heavy metal content in ceramics. Second, they should innovate product design, combining traditional Chinese elements with international popular elements. Third, they should strengthen international marketing channels by participating in international exhibitions and cooperating with foreign dealers. Finally, they should improve enterprise management to reduce production costs and en…
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