In the process of globalization, the export of ceramic tableware is an important way for the traditional manufacturing industry to go global. To achieve greater success in the international market, innovation-driven is essential. Although ceramic tableware has a long history and excellent craftsmanship, traditional products and sales models can no longer meet the growing market demand. In product innovation, we can combine international popular elements with traditional Chinese elements in design, develop special-function ceramic tableware in function, and explore new ceramic materials in material. In sales model innovation, we can use the Internet and other modern information technologies to conduct online sales and marketing activities. Additionally, we should strengthen international cooperation to jointly develop products and markets. Through innovation-driven, we can break through in product and sales model and expand the export market of ceramic tableware. These designs bring a…
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